This World Water Day 22 March 2022, our Europe-wide campaign #WaterOfTheFuture went online 🎉

Did you spot our ad on TV with this grogeous camel?

Without water, there is no future. The aim of this campaign is to rasie awareness around the issues of water use and scarcity around the world and encourage everybody to take action and conserve water. With the existing climate change scenario, by 2030, water scarcity in some arid and semi-arid places will displace between 24 million and 700 million people. In addition, researchers have estimated that by the year 2100, there will be more than 2 billion people displaced from their homes. The deadline is coming but we still can still take action to prevent it!

Everything we do has a water footprint.
💧 It takes 12,000 litres to produce a new cell phone.
💧 It takes 2,700 litres to make a single cotton t-shirt.
💧 In 2050, half of the world's population will be affected by water scarcity.
🐪 Camels are lucky: They can go up to three weeks without water. Us humans won't survive more than three days. We are not camels. Use water responsibly!

Learn more at

No animals were harmed in the making of this film

Massive thanks to our funders and partners: FELCOS Umbria, Finep, IMVF, Kupuj odpowiedzialnie, WeWorld Onlus, Water Of The Future Romania, Fondo Galego, Irish Aid and DEARProgramme